Author(s)

Zhenrong Huang ¹, Wenjie Zhang ¹

Affiliation(s)

¹ Zhejiang Yuexiu University, Shaoxing, Zhejiang, China

Corresponding Author

Zhenrong Huang

ABSTRACT

At present, the domestic online shopping market is showing a vigorous development trend. The rise of online shopping is quietly changing the business structure and lifestyle of society. With a population of 1.4 billion, China is the world's largest clothing consumer and producer. The online sales of garments and apparel is gaining popularity on platforms like Taobao and JD.com, and makes up a large proportion of overall clothing sales. For college students, a special consumer group, clothing products account for a large proportion of their online shopping list, and there are many decision-making factors to consider when shopping online. With their unique advantages and sensitivity to new things, college students have made online shopping develop in a broader and more convenient direction. This study adopts the method of questionnaire survey to investigate into the online clothing consumption of college students in Zhejiang Province, analyzes the needs and problems of college students in online clothing shopping, and provides relevant suggestions for online clothing e-commerce.

KEYWORDS

Clothing Online Shopping, Questionnaire, College Students

CITE THIS PAPER

Zhenrong Huang, Wenjie Zhang, College Students' Online Clothing Consumption Survey. Industrial Engineering and Innovation Management (2023) Vol. 6: 23-27. DOI: http://dx.doi.org/10.23977/ieim.2023.061104.

REFERENCES

[1] Li Nan, Liao Haibo, Luo Yuxuan, Wang Meimei. Analysis on the Changes and Influencing Factors of College Students' Online Shopping Behavior in Northwest China—A Case Study of College Students in Yuzhong Campus of Lanzhou University. Journal of Gansu Normal Colleges, Vol. 28 No. 2, 2023:53-57.
[2] Lu Xiaoyin. Research on the Influencing Factors of College Students' Willingness to Buy Clothing Online. Commercial Research, 2022 (10):16-18.
[3] Shen Mengyang, Li Yue. Analysis on Consumption Behavior of Online Clothing Purchase of Female College Students in Zhengzhou. Shandong Textile Economy, 2022(6):36-39. 
[4] Sun Beibei, Liu Jing. Analysis on the Satisfaction of the Image of Clothing Online Shop to College Students' Consumption. Journal of Wuhan Textile University, 2020.02:15-19.
[5] Zou Fuying. Research on the Network Consumption Behavior of College Students' Clothing in Jiangxi Province. Nanchang: Nanchang University, 2019:18-23.

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