Author(s)

Qiumei Yu ¹

Affiliation(s)

¹ University of Sanya, Sanya, 572022, China

Corresponding Author

Qiumei Yu

ABSTRACT

This paper aims to delve into the innovation and promotion of cultural tourism products related to the intangible cultural heritage of the Li ethnic group in Hainan. The Li ethnic group's intangible cultural heritage is rich and diverse, holding significant historical and cultural value. However, despite its enormous potential, there is room for improvement in its promotion and innovation within the tourism industry. Through an analysis of the characteristics, challenges, and potential development spaces of the Li ethnic group's intangible cultural heritage in Hainan, this paper proposes a series of strategies for innovation and promotion. These strategies aim to facilitate the sustainable development of cultural tourism products related to the Li ethnic group's intangible cultural heritage, further enhancing their attractiveness in the tourism market, and actively contributing to the preservation, inheritance, and promotion of local intangible cultural heritage. Through these efforts, it is anticipated that a foundation will be laid for the broader dissemination of the Li ethnic group's intangible cultural heritage in the field of tourism, increasing its visibility and competitiveness in the cultural tourism market.

KEYWORDS

Hainan, Li ethnic group, intangible cultural heritage, tourism products, innovation, promotion

CITE THIS PAPER

Qiumei Yu, Innovation and Promotion of Hainan Li Ethnic Intangible Cultural Heritage Tourism Products. Tourism Management and Technology Economy (2023) Vol. 6: 62-70. DOI: http://dx.doi.org/10.23977/tmte.2023.060709.

REFERENCES

[1] Duan Xiaoli. Innovative Research on the Integration of Li Ethnic Culture into Homestays in Hainan[J]. Art Appreciation. 2023(17): 96-99. 
[2] Yan Changfeng. Digital Inheritance of Zhuang Brocade Patterns under the Background of Intangible Cultural Heritage[J]. Western Leather. 2023, 45(17): 134-136. 
[3] Wang Yana. Li Ethnic Dance Culture and Protection Measures from the Perspective of Hainan's Regional Characteristics[J]. House of Drama. 2023(21): 118-120. 
[4] Fang Lizhu. Inheritance and Protection of Li Ethnic Folk Songs from the Perspective of Intangible Cultural Heritage. Art Education. 2023(07): 64-67. 
[5] Xiao Yanping. Exploration of the Expression of Hainan's Regional Characteristics in Contemporary Oil Painting: A Case Study of Oil Painting Creation with Li Ethnic Flavor as the Theme. Collection and Investment. 2023, 14(06): 21-23.

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