Author(s)

Ting Han ¹

Affiliation(s)

¹ Library, Shandong First Medical University (Shandong Academy of Medical Sciences), Ji'nan, 250117, China

Corresponding Author

Ting Han

ABSTRACT

This paper studies the application and effect of social media in library intelligence communication, including how to release activities and resources, interact with users, and use user-generated content, etc. Meanwhile, the paper introduces the evaluation methods, such as data analysis, user feedback, and success case sharing. The results show that social media can improve communication efficiency, expand audience scope, increase user participation, and enhance library image.Nevertheless, there are hurdles like privacy and security concerns, content management and quality assurance, technical and resource constraints, as well as user reception and involvement. To address these issues and enhance the impact of library intelligence dissemination, this paper suggests various solutions.

KEYWORDS

Social media; library; application and effect

CITE THIS PAPER

Ting Han, The Application and Effect Evaluation of Social Media in Library Information Communication. Information and Knowledge Management (2023) Vol. 4: 40-46. DOI: http://dx.doi.org/10.23977/infkm.2023.040407.

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