Author(s)

Feng’e Su, Rui Zhao

Corresponding Author

Feng’e Su

ABSTRACT

With the construction of a well-off society in an all-round way in China, the contradiction between the people's growing demand for sports and the supply of sports public services has become increasingly prominent. How to deepen the reform of sports public service system has become the need and embodiment of building a well-off society in an all-round way in the field of sports. Under the background of sports power, China's mass sports cause needs to be improved urgently. Outside the government, one of the important ways to find new power is to develop and absorb various sports non-profit organizations to participate in the supply and management of sports public services in China. In the process of sports development, we can learn from the development models of other countries on the basis of China's basic national conditions. Only in this way can we promote the rapid development of the whole sports cause. Increase public financial investment in mass sports, optimize the allocation of public sports resources, and build a public service system for mass sports covering urban and rural areas and the eastern and central regions. This is not only the institutional guarantee for improving the physique of the whole nation and forming a relatively perfect national fitness system, but also the coordinated development of mass sports and social undertakings.

KEYWORDS

Mass sports events; Sports co service development; Difficulties; Countermeasure