Author(s)

Xiangyu Cao

Corresponding Author

Xiangyu Cao

ABSTRACT

The film and television tourism industry is the main force of the cultural industry, but there are many problems in the development process. How can we make our film and television tourism attract consumers greatly and make our film and television tourism not only limited to a cursory display? Hengdian Film and Television City has always adhered to the business philosophy of “film and television are the table, tourism is the center, and culture is the soul”, gradually making the film and television city a large-scale comprehensive tourist area integrating tourism, sightseeing, vacation and leisure, and the only “National Film and Television Industry Experimental Zone” in China. At present, network information has become an important data source for scholars. This paper makes a comprehensive analysis of the tourism experience of Hengdian Film and Television Studio, taking Zhejiang Hengdian Film and Television Studio as an example. Based on relevant online comments and travel notes, this study uses content analysis method, and analyzes tourists' tourism experience and perception with the help of Ma Honeycomb Travel Notes text survey and analysis software, and excavates tourists' behavior characteristics, and puts forward suggestions for improving management in view of negative comments, so as to strengthen the sustainable development of Zhejiang Hengdian Film and Television Studio tourism.

KEYWORDS

Big data, Text survey of ma honeycomb travel notes, Hengdian world studios, Tourism experience