Author(s)

Jiabin Zhang, Mingzhen Fang, Huier Chen, Ziqing Ou, Weiguo Li

Corresponding Author

Jiabin Zhang

ABSTRACT

Based on China's 14th Five-Year Plan to accelerate the construction of a digital economy and the epidemic, the O2O model has become the main mode of operation in commercial areas. Flash shops and other short-term rental commercial spaces have become a new retail format due to their low operating costs and the ability to achieve rapid growth in offline transactions, etc. How to make the digital operation of short-term rentals efficient and make the supply and demand of short- term rentals accurately matched is a problem that still needs to be solved. This paper analyses the short-term rental business operation model of Flash Rent Space from the perspective of 020, using the literature research method and case study method to promote the deep integration of short-term rental business operation and digital transformation in the post-epidemic era, promote the efficiency of short-term rental operation, and provide a reference basis for short-term rental business operators to explore the optimization path of O2O model.

KEYWORDS

Short-term rental operation, O2O model, post-epidemic era, consumer structure upgrade, digital transformation