Author(s)

Qixun Yu

Corresponding Author

Qixun Yu

ABSTRACT

In the modern market economy, consumer research has become the basis for enterprises to carry out marketing activities. As far as the rational person hypothesis of economics is concerned, consumption includes rational consumption and irrational consumption. In particular, irrational consumption has an important impact on the survival and development of human beings and on the sustainable development of socialized mass production. We should fully publicize consumers according to the actual sense of market demand, so that consumers can truly feel comfortable and convenient; The objective needs of consumers should be taken as the production standard to improve consumers' ease of use of products. The higher the degree of satisfaction consumers get when they consume a certain item, the greater the utility they get. Conversely, if consumers feel pain from consuming certain goods, it is negative. Therefore, further improve artistry, promote consumer behavior, and narrow the distance between consumers. As consumer behavior affects the further development of market demand, expanding consumer demand for consumption is of great practical significance for promoting market development and expanding domestic demand.

KEYWORDS

Market demand; Consumption behavior; Investigation and analysis