Author(s)

Liu Qingxia

Corresponding Author

Liu Qingxia

ABSTRACT

With the development of the market economy, there are a series of problems that need to be solved urgently in the original talent training program of business management in higher vocational colleges, such as inaccurate positioning of professional training objectives and talent training specifications, unconformity of teacher team construction, and lagging behind of practice training construction. This paper, based on the specific content of the professional construction of colleges and universities, has carried out detailed elaboration and suggestions on the construction of the business management specialty. This paper probes into the brand construction of business management major in higher vocational colleges from four aspects: talent training mode, curriculum system construction, practical training teaching and teacher team construction.

KEYWORDS

Colleges and universities; Business management; Professional construction