Author(s)

Shuangni Rao

Corresponding Author

Shuangni Rao

ABSTRACT

With the constant progress of China’s economy and society, more and more emerging enterprises begin to enter the market, which not only accelerates the process of China’s economic progress, but also intensifies the market competition. Under the context of the new normal of economy, it is very critical for enterprises to strengthen and improve management if they want to occupy a competitive advantage in the fierce market competition. However, from the current development of major enterprises in China, there are still many problems in their management work and mode. Based on this, this paper analyzes the path of enterprise management in the context of the new economic normal, hoping to provide some reference for the sustainable development of major enterprises under the context of the new economic normal.

KEYWORDS

New normal of economy, Business management, Path research