Author(s)

Zhen CHEN

Corresponding Author

Zhen CHEN

ABSTRACT

As a powerful assistant to comprehensively promote China’s political, economic and cultural development, new media, with its own diversified advantages, provides diversified ways for the international communication of Chinese language and culture, so that Chinese language and culture can be effectively connected with multi-national language and culture. In the context of new media, a brand-new linguistic and cultural phenomenon has emerged in the international communication of Chinese language and culture, showing new characteristics of communication. Therefore, based on the new characteristics and new phenomena, this paper makes an in-depth exploration on the international communication channels of Chinese language and culture, so as to ensure that the characteristics of Chinese language and culture are highlighted and all advantages are brought into full play, and lay a solid foundation for improving the international communication level of Chinese language and culture.

KEYWORDS

New media context, Chinese language and culture, International communication