Author(s)

Zhu Zhuo

Corresponding Author

Zhu Zhuo

ABSTRACT

This article takes the pandemic outbreak in Jilin Agricultural Science and Technology College in March 2022 as a case. From March 4 to March 12, 2022, all Weibo and comment texts on the Weibo platform with the keyword "Jilin Agricultural Science and Technology College Pandemic" as the keyword were crawled through web crawler technology. And take 2623 blog posts and 10669 comments crawled out as research data, extract topics based on word frequency statistics and the LDA topic model method. From the textual analysis, it is found that the focus of network public opinion on the pandemic in colleges and universities mainly focuses on "student life", "pandemic control", and "media information". Combined with the focus on public concern, the author puts forward suggestions on the public relations management of colleges and universities in response to the pandemic crisis.

KEYWORDS

University crisis; Public opinion crisis; Pandemic; Weibo