Author(s)

Yineng Xiao

Corresponding Author

Yineng Xiao

ABSTRACT

In the era of rapid development of information technology, data, as a resource, not only brings great changes to the society's lifestyle, but also brings various problems, especially the protection of personal information. Based on the thinking of data governance, this study discusses the data governance in the protection of personal privacy information in the era of big data under the framework of technology and law. On the basis of comparing and analyzing the current situation of personal information protection in Europe, America and China, aiming at many factors that may lead to personal privacy information leakage in data use and management and the phenomenon of privacy leakage in the process of personal information use, this paper puts forward the data governance path in personal privacy information protection from the perspective of balance.

KEYWORDS

Data governance, Personal information protection, Balanced perspective