Author(s)

Haibin Shi, Fei Wang

Corresponding Author

Haibin Shi

ABSTRACT

With the rapid development of China's politics and economy, people's material living standards have gradually improved, and people's demand for culture has gradually increased. As an outstanding cultural achievement in China for thousands of years, Chinese traditional culture has also received more and more attention. However, with the development and progress of society, the media communication environment of Chinese traditional culture has also undergone tremendous changes. This paper puts forward an optimized design scheme for the influence of mural art on the spread of Chinese traditional culture. Through the essence of Chinese traditional culture, it analyzes the performance of traditional culture in mural design from the perspective of mural design composition, design ways and design concepts. Through the research of this paper, we can clearly understand the importance of the combination of mural art and traditional culture, and then clarify the relationship between mural art and traditional culture. The analysis, extraction and sublimation of the elements of Chinese traditional culture to the final application in the visual presentation will highly refine the complex, colorful and diversified mural art, and present the wonderful content organically, by classification, combination and stylization, so that the cultural and artistic connotation can be effectively improved, better inherited, and also enrich the content and connotation of Chinese traditional cultural design.

KEYWORDS

Mural art, Chinese traditional culture, Spread