Author(s)

Bingru Wu

Corresponding Author

Bingru Wu

ABSTRACT

Driven by the emerging network, the digital world has opened the era of dialogue, and information exchange has become one of the important topics in the network era. Taking the “earth pit pickled cabbage” incident of Master Kong in Beijing and the prevention and control of the normalized epidemic situation on the campus of Songjiang University Town in Shanghai as examples, the article introduces the “dichotomy” of facts and values into the crisis situation and explores a new mechanism for crisis communication management in the digital era.

KEYWORDS

“fact value” model, Internet, Dialogue, Crisis management