Author(s)

Zihao Huang, Mingli Liu

Corresponding Author

Zihao Huang

ABSTRACT

In today's rapid economic growth, small and medium-sized enterprises (SMEs) have become an economic strength that cannot be ignored. How to overcome their own disadvantages, formulate a set of scientific growth strategies, and obtain sustainable competitive advantages is a major challenge faced by SMEs’ question. And the sense of innovation is an important part of the core competence of an enterprise. At present, in the fierce competition of the market economy, SMEs are at a disadvantage in the market competition, and the main reason for their disadvantage is the lack of individuality and characteristics, so that the enterprise does not form a differentiated advantage in the market competition, and the enterprise is squeezed by the market. pressure and exclusion. Therefore, increasing investment in SMEs and making them a bright spot in economic growth will have a direct impact on economic recovery and structural adjustment. Therefore, this paper proposes a strategy management strategy for the growth of SMEs based on core competitiveness. It mainly introduces the existing problems of SMEs, and puts forward some suggestions for promoting the growth strategies of SMEs.

KEYWORDS

Core competitiveness, Development strategy of small and medium-sized enterprises, Management countermeasures