Author(s)

Ziyi Song

Corresponding Author

Ziyi Song

ABSTRACT

Entering the new era, national identity and cultural self-confidence have penetrated into the daily life of the people. Simple shallow entertainment has been unable to meet the spiritual needs of the audience. Homogeneous content has caused aesthetic fatigue, and the creation of high-quality content has once again returned to the public. vision. From the perspective of the dialectical thinking of instrumental rationality and value rationality, in the past, the content homogeneity of TV programs has gradually changed to original and diversified content, putting social benefits first, and more prominent cultural self-confidence.

KEYWORDS

Instrumental rationality, Value rationality, Television program