Author(s)

Zhixuan Zhang, Yixin Zhang, Shuang Du, Jiahui Wang

Corresponding Author

Zhixuan Zhang

ABSTRACT

Eco-translatology originated in China, with a growing number of research scholars, and its role as a bridge is highlighted by the publicity and translation of Chinese voices. Publicity and translation is an important link of China's foreign communication, and it is also an important standard to measure a country's foreign communication and communication ability, shouldering the important task of foreign communication and shaping China's national image. Publicity and translation is an important link of China's foreign communication, and it is also an important standard to measure a country's foreign communication and communication ability, shouldering the important task of foreign communication and shaping China's national image. Eco-translatology emphasizes the theory of adaptation and selection in translation. In the process of translation, the translator adapts and selects the ecological environment of translation, including the adaptation and selection of linguistic dimension, cultural dimension and communicative dimension. In view of the differences between Chinese and foreign tourism cultures in tourism purposes, values, and aesthetic tastes, this paper will discuss how translators can overcome these obstacles in language, culture, communicative thinking, values, etc. in the process of translating publicity materials.

KEYWORDS

Ecotranslatology, Publicity and translation, Optimization strategy