Author(s)

Sherry Qin

Corresponding Author

Sherry Qin

ABSTRACT

With China's entry into WTO, the tide of world economic integration is more and more violently impacting our new life. Chinese media are facing more beautiful temptations and more severe challenges. Starting from Dewey's strict definition of the public, this paper analyzes the public segmentation standard of the existing public relations, analyzes the public segmentation mode of gronig and Kirk hlahana, and on this basis, puts forward that the communication strategy of public relations should implement dynamic management instead of blindly pursuing the “two-way, symmetrical” communication mode. Effective public opinion guidance needs to consider the subdivision of the public, and build a subdivision matrix with the public’s performance and involvement in public opinion as the subdivision dimension. The public, the general public, and the general public. Firstly, this study uses the relevant theoretical tools of cultural studies and psychoanalysis to analyze the postmodern characteristics of fragmented information audience. Through the postmodern expression of urban economy, we can see the modern people's pursuit of fashion and individuality, and the hippie spirit in culture, and further explain why and how the modern audience actively or passively presents a “fragmented” state. So as to achieve the good effect that the public consciously gathers to the organization, instead of the organization looking for the public everywhere, and finally achieve the communication goal of good interaction and communication between the organization and the public.

KEYWORDS

Public management perspective, Public reunion, Communication strategy