Author(s)

Yiwei Chen

Corresponding Author

Yiwei Chen

ABSTRACT

In recent years, variety show production has gradually turned to focus on a certain vertical element for core creation and emotional injection, to The vertical variety show “Little Big Ice” takes the Winter Olympics sport ice hockey as the theme. By focusing on the daily and emotional exchanges of the young athletes and the entire team, it can arouse the emotional resonance of the Use it as the entry point of the current vertical variety show to discuss the Use it as the entry point of the current vertical variety show to discuss the emotional communication strategies and characteristics of the current variety show.

KEYWORDS

“ice hockey hero”, Vertical variety shows, Emotional communication strategies and characteristics