Author(s)

Binbin Li

Corresponding Author

Binbin Li

ABSTRACT

Social Currency acts as an invisible guide to people's purchasing behavior. People would share thoughts, facts, and stories that make them look smart, interesting, or in the know. Tesla created a unique online shopping service and Tesla has originality and Internet spreading capacity. Therefore, Tesla increases words of mouth by taking advantage of social currency.

KEYWORDS

Social currency, Tesla, Word of mouth