Author(s)

Jing Chen, Kun Cheng, Wanchen Ma

Corresponding Author

Kun Cheng

ABSTRACT

Self-governance of online trading platform has become a common governance mode recognized by e-commerce industry and national authorities. However, the disclosure and abuse of users' information in the process of network transaction frequently occur, which seriously damages the legitimate rights and interests of network users. This paper investigates the privacy policy of online trading platform and the relevant laws and regulations on the personal information security of online trading platform in Europe and the United States, and comprehensively studies the relevant literature, and establishes the index evaluation system of privacy policy from the perspective of privacy policy content. It is also proposed that a third-party organization be the evaluator of network autonomy rules to urge the platform to improve its privacy policy, so as to protect the legitimate rights and interests of users.

KEYWORDS

Online trading platform, Privacy policy, Index evaluation system