Author(s)

Tongyao Jia, Weizhang Jia

Corresponding Author

Tongyao Jia

ABSTRACT

In recent years, theme movies with various genres have become an important part of the domestic movie box office and a spiritual and cultural feast increasingly valued by the nation. The wide dissemination of Chinese culture among the people is inseparable from the innovation of convergence media communication channels. This paper uses content analysis, literature research and case studies to analyze the Chinese cultural connotations of theme movies released in theaters in recent years, and to analyze the innovation and development of Chinese culture dissemination and channels in the era of convergence media.

KEYWORDS

Chinese cultural communication, convergence media, theme movies