Author(s)

Kang Hongna, Yao Ziqian, Yao Qizhi

Corresponding Author

Yao Ziqian

ABSTRACT

In order to inherit and protect traditional culture, enhance the creativity and cultural connotation of products, effectively narrow the cognitive gap between designers and consumers, and support the better development of cultural and creative industries, this paper proposes to use modern design methods to extract and research characteristic cultural factors based on traditional cultural characteristics. At the same time, modern analysis methods are used in the research process to construct factor extraction models and design factor perception maps according to certain rules, so as to solve the relationship between different design attributes and consumer preferences. The design team combines the whole process of cultural and creative product development to extract and design the combination of cultural factors such as form, color, and connotation, and verifies the feasibility of the research methods and test models. The results of this research will find out the key factors in the design of cultural and creative products of museum and provide reference for designers.

KEYWORDS

Cultural inheritance; Factor extraction; Design model; Product design