Author(s)

Huaidong Meng

Corresponding Author

Huaidong Meng

ABSTRACT

Health communication research in China since the beginning has been influenced by foreign health communication studies, during the course of 40 years of research, from slow to fast forward, and by the Chinese social environment and political environment, economic environment, cultural environment, is still in a no system theory and complete disciplinary institution stage. The research on health communication in China has always been highly practice-oriented, and the research of journalism and communication scholars has started in a shambling way. The research theme focuses on health education at the personal level of knowledge, attitude, behavior and interpersonal level. There are many researches on AIDS, which need urgent attention at the public policy level. Investigation method, controlled experiment and case study are most commonly used, but the proportion of normative research methods used by journalism and communication scholars is insufficient. This paper presents the development and academic layout of health communication research in mainland China in recent years, and uses content analysis method to make statistics and discussion on relevant literature from the aspects of main researchers, research topics and research methods. Summarized the present domestic health communication research in the new social environment, the reality environment and the development status of information environment changing trends and characteristics, as well as some of the problems that exist, and the future trend of research on health communication, through the empirical research of domestic health communication research and make a certain contribution to the development of discipline.

KEYWORDS

Health communication in China; Current situation and problems; Trend research