Author(s)

Hsiao-Hui Ho

Corresponding Author

Hsiao-Hui Ho

ABSTRACT

With the emergence of new media, visual design has achieved a leap-forward development, and the visual design effect, means of communication, and form of expression have achieved a qualitative leap, entering a new era of visual design. Visual design also presents the characteristics of beauty, efficiency and diversification. The visual effects and forms that were difficult to achieve in the past can be realized through the support of new media technology means. At the same time, with the help of new media communication means, the communication efficiency is greatly improved. In response to this situation, visual designers should focus on innovating design methods and design concepts, and actively seek and obtain available visual design materials and resources. Only in this way can they ensure visual design in the context of the new media era. The level is in line with the internal needs of the times and the development of the industry. This paper analyzes the characteristics of visual design in the new media era, and discusses the development trend of visual design. By analyzing the impact of new media on visual design, innovative ways of visual design are proposed.

KEYWORDS

new media; marketing communications; information design; trends