Author(s)

Chao Liu

Corresponding Author

Chao Liu

ABSTRACT

The application of digital media technology provides new channels for the operation and development of art museums. This article explores the role of digital media in connecting museums with the public. These changes have brought unprecedented opportunities and changes to the management and operation of art museums, which have more advantages than traditional models. In the process of the construction of China's art and culture industry, public art museums play an important role in providing people with places to improve their aesthetic literacy, aesthetic ability, cultivate their sentiment and enrich their cultural life. However, affected by many factors, some public art museums currently have some problems in operation, and their operation mode needs to be innovated. However, a large number of private art galleries in China are facing great difficulties in actual operation. The opening of a large number of private art galleries is accompanied by the closing of a large number of venues. There are still quite a few existing venues that do not perform the basic functions of collection, exhibition, education, research and communication of art galleries at all, and only exist as cultural communication companies, galleries and exhibition halls. Digital media has become the background of the visual identification design of art galleries, which affects people's reception of information, aesthetic expectations and living habits. At the same time, digital media also gives a wider space for the visual identification design of art galleries and provides more diversified means.

KEYWORDS

Digital media; Art gallery; Operation exploration