Author(s)

Wu Linfeng

Corresponding Author

Wu Linfeng

ABSTRACT

We are in an era of cultural transformation, and the new cultural era is characterized by image and video factors. With the development of visual culture, we have entered the era of images in an all-round way. Images have become an important form of media communication today. Images surround the visual world of people's lives, and they affect all levels of modern life. Contemporary artists' paintings are also increasingly using image resources. The expansion of images has brought new vitality to contemporary art, brought opportunities for the creation of contemporary Chinese oil paintings, and provided a new space for the development of images in contemporary Chinese oil paintings. With the establishment of consumer society in China, media such as movies, TV, internet and commercial books have become an important part of our lives. The dramatic expansion of images has changed the way we see and know the world and people's aesthetic habits. The rapid development of visual technology brings double pressure to contemporary oil painting on shelves, and at the same time injects new vitality into the development of oil painting on shelves. This paper mainly takes the contemporary visual culture and image technology as the research background and vision, and takes the creation of contemporary Chinese oil painting as the basic point, focusing on the analysis of contemporary Chinese oil painting creation under the visual culture background. In the process of integration and development, the development space of contemporary oil painting creation will be broader.

KEYWORDS

Visual culture; Oil painting creation; Bride media technology