Author(s)

Yongxin Zhou

Corresponding Author

Yongxin Zhou

ABSTRACT

If the strategic opportunity of rural revitalization is organically integrated with the strong strength and investment willingness of the private economy, it will certainly help to resolve the contradictions and confusion between "small farmers" and large markets, "hollowing out" and counter-urbanization and other series of rural development. The influx of private capital to agricultural and rural areas has been accelerating, and the growth rate, proportion and total amount of agricultural private capital across the country have been continuously increasing, and it has become a new force for rural revitalization and modern agricultural development. As the most active participants in the market economy, private enterprises play a pivotal role in stimulating the economy, contributing to taxation, and solving employment. It can be said that the development level of the private economy has boosted the level of my country's economic development to a certain extent. It is necessary and feasible for private capital to participate in the rural revitalization strategy, but it lacks the enthusiasm to participate at present, because the private capital investment and financing environment is not good, the guarantee is insufficient, and the guidance is not enough. As an important force in my country's social and economic development, private enterprises and private entrepreneurs should show a sense of urgency that no one can wait and become the backbone of rural revitalization.

KEYWORDS

private enterprises; rural revitalization strategy; path selection and countermeasures