Author(s)

Simiao Zhao, Yongquan Zhang, Yibo Wu

Corresponding Author

Simiao Zhao

ABSTRACT

In this paper, we study the influencing factors of promoting recyclable express parcels on campus. Specifically, we conducted a descriptive statistical analysis on gender, monthly delivery volume, attitude-related variables, subjective norm-related variables, and convenience-related variables. However, we conducted a cross-contingency table analysis on the differences between gender and delivery volume. The logistic regression method is used to study the influencing factors of personal attributes on the volume of express delivery, and the customer's express delivery behavior is clustered. Finally, we conduct a linear regression analysis on the influence of customers' habits and environmental awareness on the degree of support for recyclable express packages.

KEYWORDS

Logistic regression analysis, express delivery volume, cross-contingency table analysis, cluster analysis, linear regression analysis