Analysis of Influencing Factors of Campus Recyclable Express Package Promotion based on Linear Regression
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DOI: 10.23977/ASSSD2022.071
Author(s)
Simiao Zhao, Yongquan Zhang, Yibo Wu
Corresponding Author
Simiao Zhao
ABSTRACT
In this paper, we study the influencing factors of promoting recyclable express parcels on campus. Specifically, we conducted a descriptive statistical analysis on gender, monthly delivery volume, attitude-related variables, subjective norm-related variables, and convenience-related variables. However, we conducted a cross-contingency table analysis on the differences between gender and delivery volume. The logistic regression method is used to study the influencing factors of personal attributes on the volume of express delivery, and the customer's express delivery behavior is clustered. Finally, we conduct a linear regression analysis on the influence of customers' habits and environmental awareness on the degree of support for recyclable express packages.
KEYWORDS
Logistic regression analysis, express delivery volume, cross-contingency table analysis, cluster analysis, linear regression analysis