Author(s)

Zhongjie Yang

Corresponding Author

Zhongjie Yang

ABSTRACT

Because of a sudden outbreak of Covid-19 pandemic, the booming and flourishing situation of Haidilao was completely broken. For a while, the city lockdown, home quarantine and other pandemic prevention measures make the Haidilao’s traditional operation model unsustainable. The COVID-19 pandemic has fully exposed the problems and pain points existing in Haidilao and brought opportunities for it to seek new development. This article according to the case of Haidilao, analyzed its status by using literature search, contrastive analysis, field research and interview method and briefly analyzed its financial conditions in five respects including the debt paying ability, profitability, operation ability, development ability and Dupont analysis system. According to the actual situation of Haidilao, the existing problems were discovered, and suggestions and strategies were put forward for its future development. Finally, it was concluded that Haidilao’s operating performance declined because of the Covid-19 pandemic, and it needs to improve the defects to develop better in the future.

KEYWORDS

COVID-19 Pandemic, Haidilao, Financial Analysis