Author(s)

Kunxu Song, Geye Wang, Xinzi Xu

Corresponding Author

Kunxu Song

ABSTRACT

HEYTEA is on the list of the top ten financing decisions in 2021. It is not difficult to see that, although it is still affected by the epidemic, the development during the year is still profitable for HEYTEA. This paper focuses on the analysis of HEYTEA's financing strategies, merger, and acquisition strategies, and discusses the determinants of HEYTEA’s successful business from the aspect of the market advantages and disadvantages. This paper also considers the impacts of epidemic to predict the strategic direction of HEYTEA in the following years.

KEYWORDS

HEYTEA, Financing, New Tea Beverage Industry, Business Model, COVID-19