Author(s)

Jiayao Ma

Corresponding Author

Jiayao Ma

ABSTRACT

The integration of culture and tourism is the macro trend of the development of tourism industry and cultural industry. It is of great significance to explore the coupling development of tourism industry and cultural industry in Shanxi Province to promote the high-quality coordinated development of the two industries in the region and improve the performance of tourism economy. Based on the existing studies on the coupling coordination between tourism industry and cultural industry, a comprehensive evaluation index system was constructed from the perspectives of production factors, practitioners, market size and economic performance, and the coupling coordination degree of tourism industry and cultural industry in Shanxi Province from 2011 to 2019 was calculated and the coupling relationship was analyzed. The results show that: (1) overall, the comprehensive development level of tourism industry in Shanxi Province has experienced an upward trend and then downward trend, while the comprehensive development level of cultural industry generally tends to rise steadily except for fluctuations in 2013 and 2018, and the gap between the development level of the two industries has an obvious widening trend. (2) There is a significant coupling development relationship between tourism industry and cultural industry in Shanxi Province, but the coupling coordination degree of the two needs to be improved. On the whole, the coupling development level of tourism industry and cultural industry in Shanxi is low and has not reached the stage of good coordination. Finally, this study provides suggestions on the coupling and coordinated development of tourism industry and cultural industry in Shanxi Province from the three aspects of government planning, enterprise cooperation and talent training.

KEYWORDS

Shanxi Province, tourism industry, cultural industry, coupling coordination