Author(s)

Yibing Jin, Jichao Liang, Shuchun Wang

Corresponding Author

Yibing Jin

ABSTRACT

This article examines how the transformation from traditional media to mass media affects the representation of the colored people. Specifically, the major focus is on how the functions of media - public forum and free expression give new approaches to the representation of colored people. Possible effects of the cultural hegemony in the traditional media on the stereotypes of colored people are also explored. The example of the hypocritical American Dream shows that the ideological control in the traditional media squeezes the space for the presentation of people. Results confirm that the uprising of mass media is conducive to the representation of colored people. Notably, the dissemination of the cultural representation in the mass media may help more public raise the awareness of the equality of the colored people, which offers more access to better comprehend the realist situation of the colored people and break the stereotypes. It is suggested that the impacts of the mass media shall be further enhanced to empower the rights of the representation of colored people.

KEYWORDS

Colored People, Cultural Representation, Stereotype, Media