Author(s)

Ronghua Wu, Hang Lu, Chengshuo Zhang

Corresponding Author

Ronghua Wu

ABSTRACT

Due to the rapid development of information technology, people's social life has entered a digital period, and China has also put forward the implementation of national big data strategy. But while most people enjoy the digital technology dividend, there is an increasingly significant "digital divide" between the aging population and the rapid development of digital economy. The "digital divide" not only deprives the elderly of access to digital products, but also undermines China's digital transformation and development. Therefore, based on the theory of technology adoption and application arrangement (UTAUT), combined with the current dilemma faced by the elderly, this paper puts forward a model of the use behavior of the elderly users of digital intelligent equipment, and tests the fitting of the structural equation of the model, proving the internal consistency of the structural equation of the model. It provides a reference for the development trend of digital equipment and terminal market as well as the research on the aging model, and helps the elderly better join the digital community and enjoy the convenience of life brought by digital intelligent equipment.

KEYWORDS

Digital divide, UTAUT model, digital inclusion, structural equation model