Author(s)

Yizhi Zhang

Corresponding Author

Yizhi Zhang

ABSTRACT

Now under the prevalence of corona virus, the economy is facing unprecedented challenges. Different industries and corporations are suffering from several consequences due to the pandemic and the lockdown. While the pandemic influenced the economy in many aspects, few researches have been conducted about its implications. More specifically, few researchers have been conducted about media companies under the scope of value investing strategy. This paper uses ViacomCBS Inc as the target, corona virus as the background, quantitative analysis (Price Earnings ratio, EV/EBITDA ratio, Gross Profit to Asset ratio, Growth rate, and Dividend Yield) as the methodology, to analyze the implication to corporations. Conclusions are listed as followings: first, the coronavirus has a noticeable negative impact on media companies; second, the negative effects can vary in different business units, and a multidimensional business strategy can effectively offset the risk; third, the degree of the impact can be analyzed from its price, growth rate, profitability, and dividends. This paper contributed to filling up the gaps in the exploratory field of current studies, and in practice provides investors, corporations, and governments insight in adopting the adversity generated by the pandemic.

KEYWORDS

Corona Virus, Value Investing, ViacomCBS Inc