Author(s)

Kai Dou, Meijin Li, Tianhao Wang

Corresponding Author

Kai Dou

ABSTRACT

With the post-pandemic economic recovery, rising consumption and inflation have provided the online food delivery industry new opportunities and challenges. According to U.S. Bureau of Labor Statistics, the annual inflation rate has been above 5% since May 2021. Meanwhile, the competition in the industry has moved to a more cash-burning stage. As major players in the online food delivery industry are not providing differentiated service compared to each other, the advertising expense and the acquisition cost for customers, drivers, and restaurants remain high growth. Besides major player with over $10 billion market capitalization such as DoorDash, GrubHub, and UberEats, there are also startups that focus on niche market. Our research subject is Chowbus, an online food delivery company that focuses on premium Asian food. We are analyzing Chowbus by using the POCD framework.

KEYWORDS

Chowbus, Online Food Delivery, POCD Framework