Author(s)

Wanqi Ma

Corresponding Author

Wanqi Ma

ABSTRACT

The strength level of my country's economic development has gradually improved, and it has entered a new period of economic development. During the operation period, enterprises need to promote the improvement of various development forces through scientific management. In the new development period, innovation and reform are still very important tasks. In the new era, the global economy is diversified and the market competition is increasing. The development of enterprises is facing unprecedented challenges, but also encounters rare development opportunities. In order to stand out in the fierce market competition, enterprises must strengthen their core Competitiveness. Each enterprise is unique and has its own core competitiveness, but different companies have different concepts of core competitiveness, which makes the use of their own advantageous resources at different levels, which affects the development of the enterprise itself. The improvement and optimization of the core competitiveness is the key to the long-term development of the enterprise, the key to the sustainable development of the enterprise, and the core direction of the innovation of the enterprise management concept. The so-called core competitiveness is the technology and core concept that the company owns and is not easy to be imitated by competitors, which can help the company to generate a competitive advantage.

KEYWORDS

The concept of core competitiveness, the concept of contemporary business management, impact analysis