Author(s)

Kaiyu Lei, Xiangqing Kong, Jiaqi Xu

Corresponding Author

Jiaqi Xu

ABSTRACT

Nowadays people are more willing to receive information directly through the internet, especially for the restaurant ratings, so the issue is very valuable to discuss, and it’s also easy to research and gather the important data, because it’s more related to the citizen’s daily life. Besides, the article used the SWOT analysis to explore what kinds of factors should the restaurant online publicity be focus on in order to attract more potential customers, and the research found a lot of evidences from the universities and different businesses, because those sources are more reliable and authoritative. In addition, the research also made an example about the McDonalds, so the analysis will become more practical. Moreover, according to the Marketing Mix Theory, the article concluded that the online publicity for restaurants should more focus on prices of the products or services they provide and different promotion strategies that they use, because these factors have a stronger relationship with the customers and these factors were definitely more straightforward for them. Finally, because of the technology developing, the offline promotion will cost a lot of inefficient works, like the rental fees or other indirect expenses, so the online publicity seems much important than decades ago. So the result of the research will not only affect the restaurants, but also bring effects to all of the tertiary sector businesses.

KEYWORDS

Internet information, restaurant, SWOT analysis, promotion strategies, customer relationships, tertiary sector, general results