Author(s)

Yu Ning Kao

Corresponding Author

Yu Ning Kao

ABSTRACT

This paper focuses on a building a SWOT analysis model for the current NBA and, from there, reaching a conclusion with the help of previous articles on related topics and extended research. Discovering and discussing the previous actions the NBA has taken in infiltrating the Chinese market, in particular, and future possibilities.

KEYWORDS

NBA, Globaliztion, David Stern, Global Market, SWOT