Author(s)

Yina Feng

Corresponding Author

Yina Feng

ABSTRACT

At present, with the continuous development of China's economy and the gradual development of enterprise economy, an enterprise can't do without enterprise marketing if it wants sustainable development. Only by knowing the role of enterprise marketing in detail and making rational use of marketing methods can it increase enterprise value. In recent years, Internet e-commerce has been a subversion for the whole business community. With the emergence and development of e-commerce, Internet companies have mastered a large amount of user information, used software technology, tapped users' preferences for commodities and provided users with diversified products and services, which poses a great threat to traditional offline marketing. Only in this way can enterprises develop and progress continuously. In addition, the development of society is no longer suitable for using the old marketing model, nor can it meet people's more and more development needs. Nowadays, Internet technology is developing rapidly, so the marketing model of enterprises should be adjusted appropriately. If the adjustment is not timely, it will not keep up with the pace of the market. Based on this, the marketing mode of "Internet plus" is necessary to carry out reasonable innovation so as to promote the long-term development of enterprises. This article discusses the innovation strategy of "Internet plus" marketing mode combined with the actual characteristics of marketing.

KEYWORDS

"Internet plus", Retail enterprises, Marketing model