Author(s)

Tianlong Cong

Corresponding Author

Tianlong Cong

ABSTRACT

With the advent of the consumption era, the role of cultural consumption in the social structure and social reconstruction has become more and more obvious.In this paper, we define cultural consumption in China by selecting 14 indicators from 31 provinces and cities in 2019, using the entropy method to characterize the concept of cultural consumption, and using the K-means clustering method to study the pattern of geographical differences in the level of cultural consumption in China;Factor analysis is used to investigate the causes of regional differences in consumption levels; this paper concludes that the differences in cultural consumption levels in China spread from the east to the west, and that the four main factors leading to the uneven development of cultural consumption levels in China are consumption levels, cultural development potential, cultural atmosphere and the quality of cultural products.

KEYWORDS

Entropy Method, Cluster Analysis, Factor Analysis