Research on China Huace Film and Television Company's Current Business Strategy and Possible Future Strategy
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DOI: 10.23977/MSIED2022.061
Author(s)
Xinyi Shen, Yiwen Wang, Huilong Yu
Corresponding Author
Xinyi Shen
ABSTRACT
Nowadays, film and television are also an essential part of people's lives, and people's demand for film and television works has increased. In this paper, we analyze the domestic film and television market and summarize the future business plan of Huace. In our analysis of the market, we have been able to define the factors that will influence the future development of the film and television industry by combing through the literature, videos and newspapers, and also to make a preliminary discussion of the current situation and the future direction of development.
KEYWORDS
Chinese Film and Television Industry History, Chinese Film and Television Market, Chinese Huace Film and Television Company, Future Strategy of Chinese Film and Television Companies