Author(s)

Zhaolin Liu, Ziqi Ouyang, Jingwen Pan, Ziqi Zhang

Corresponding Author

Jingwen Pan

ABSTRACT

Corporate Social Responsibility (CSR) becoming the main problem that every country faced nowadays. This paper highlights the CSR communication intensity in Chinese and Indian Multinational companies. It focuses on the details and identifies the difference between internal and external influences on CSR management in global companies. And, this paper highlights the positive cultural influences on CSR. Moreover, it relates the multinational companies to its internal influences, such as the relationship between CSR activities and employees, the relationship between CSR and shareholders. Then, this paper also mentioned about Localization and Standardization relate to CSR management. It provides an example of a multinational oil company CSR in Nigeria and Angola. And, this paper also mentioned the relationship between external influences on multinational organizations, such as the internal corporate social responsibility under the impact of Covid-19 and the influence about the negative consumer reaction to negative CSR behavior by organizations. This paper also mentioned the influence of government policies on CSR as well as the sustainable development of the CSR to the company.

KEYWORDS

Corporate Social Responsibility, CSR Communication, Multinational Companies, Localization, Standardization