Author(s)

Sicheng Lan, Ou Li, Mianning Yang, Lingxiao Zhuo

Corresponding Author

Sicheng Lan

ABSTRACT

Apple’s high production costs, the rise of other Chinese technology brands and the change of Chinese consumption view have led to the unfavourable sales of Apple products. We suggest cutting the budgets of other departments to reduce production costs to solve the problem of reduced sales. Apple has well-organized management and leadership training programs, while focusing on employee welfare. However, the company may not pay enough attention to the staff training program of change. We propose that apple can provide employees with more intrinsic motivation, so that employees can learn to be flexible according to market demand. Apple adheres to the culture of minimalism and individualism, which brings extreme individualism and stubbornness that are not in line with the Chinese market. At the same time, Cook has even changed some of Apple’s initial principle culture. These problems can be improved by integrating the characteristics of collectivistic culture and referring to the opinions of customers and experts to upgrade the system. Philanthropy and environmental protection are part of Apple’s corporate strategy, which includes the maximization of Apple's interests behind those social responsibility.

KEYWORDS

Apple’s culture, Chinese Market, Sales Mode, Individualism, Corporate Welfare