Author(s)

Shihang Chen

Corresponding Author

Shihang Chen

ABSTRACT

Along with the development of Hollywood film industry, there has been a dynamic shift of female image. In the series of James Bond (007) films, one of most representative movies, female image is its significant and plays essential roles in storylines and contents. Female image began with subordinate and sexual representation in the 1960s, and gradually becomes smarter and stronger. The gender representation of female has been modified and improved through time, but they are still “sexy” due to ingrained impact of male gaze. This paper aims at studying the change of gender representation in Hollywood film industy through analysing the James Bond series film.

KEYWORDS

Gender representation, Hollywood film industry, 007 series movie, male gaze