Author(s)

Ruolin Huang, Xingtai Wang, Zhengjiayang Xing, Yuxin Ying

Corresponding Author

Ruolin Huang

ABSTRACT

As one of China's largest ACG culture video websites [1], Bilibili was listed on NASDAQ in 2018. Bilibili, an online video platform, has also gone from a small circle to the public. However, throughout Bilibili's annual reports for the past five years, it can be easily found that its net profit has been in the red every year. In this regard, this paper analyzes from multiple angles and puts forward specific suggestions. Firstly, the company's background is explained. Its consumer groups, industry status, and development trend are positioned with the PEST analysis method, which provides the precursor and necessary information for the central part of this paper -- profit model analysis. It is combined with its financial data analysis and mainly financial correlation ratio compared with the industry. To point out the problems in Bilibili's profit model and propose corresponding and feasible solutions. The primary analysis methods are literature analysis and case analysis.

KEYWORDS

Bilibili, Profit model, Internet economy