Author(s)

Qiuye Chen, Jinyi Ge, Xinyue Mei, Yixin Zhang

Corresponding Author

Qiuye Chen

ABSTRACT

The video platform featured by the barrage, Bilibili, is a leading presenter in the current two-dimensional cultural community market. In the past ten years, Bilibili has been expanding its capital market under intense competition and rapid development, and now it is about to face a new industrial revolution. This article uses SWOT analysis and Porter’s five forces model to study the current user relationship and discusses how will Bilibili develop with the influence of the reciprocal relationship with the Metaverse in the future. Finally, this article gives some feasible suggestions and predictions for Bilibili’s future possible progress.

KEYWORDS

Bilibili, User Stickiness, SWOT Analysis, Porter’s Five Forces Competitive model, Metaverse, Virtual World