Author(s)

Haochen Liu

Corresponding Author

Haochen Liu

ABSTRACT

The rapid development of the Internet in China has brought substantial economic benefits and brought many problems in network security. Especially in recent years, China has attached great importance to national security, which has raised network security to the level of national strategy. This paper uses SWOT analysis, Porter's five forces model, and PEST analysis. It mainly analyzes the business competitiveness of the newly established Government-enterprise Security Group after separating the former 360 enterprise security group from the parent company Qihoo 360. The data come from academic papers on network security companies, company annual reports, securities financial reports, etc. At the same time, combined with the relevant knowledge of network security, the research is not confined to the macro level. Through analysis, the market competitiveness of the Government-enterprise Security Group belongs to the first echelon in China and has made significant contributions to the cause of China's national network security. However, efforts are still needed in the international market. This is mainly because the technical level is relatively backward or even controlled by others, and the structure of domestic security products is quite different from that of the international ones. This study also provides references and some suggestions for developing domestic security enterprises in the future.

KEYWORDS

Qihoo 360, Government and Enterprise Security, Competitiveness Analysis