Design Method Analysis of Chinese Internet Celebrity Commercial Space
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DOI: 10.23977/REPGU2022.012
Corresponding Author
Jiaqi Li
ABSTRACT
In the era of social media, online celebrity communities are a window of beauty and an important element for a city to expand its communication power and influence. In recent years, with the help of a label as “Internet celebrity cities”, China’s cities, besides Beijing, Shanghai and Shenzhen, are also able to achieve more possibilities in terms of business vitality, lifestyle diversity, tourism, transportation, entertainment, information technology and other industries. It also boots a new trend of architectural design for commercial space --go all out to stimulate people's five senses to fit their imagination of “beauty”. Small commercial spaces, instead of the whole city image, begins to become the main purpose for people to remember the city and to come. For an Internet celebrity community to be exposed more on social internets, it requires the mutual coexistence and coexistence of merchants, media, and a fancy architectural design. This article focuses on analysis this trend and detail the design method through related articles and typical examples. By analyzing its evolution history and current design method, it is easier to forecast the future for commercial place’s architecture design, building a strong and healthy relationship between architecture design and business, and promoting a diversified and thriving city communities as a whole.
KEYWORDS
Net-red stores, instagrammble spots, online celebrity, commercial space, scenes design