Author(s)

Yilin Ju, Shengling Hu, Yilong Wu

Corresponding Author

Yilin Ju

ABSTRACT

This paper studies the changes in Alibaba's business model in recent years and the innovations made by groups during the epidemic. Alibaba was established in Hangzhou in 1999 and used B2B as its business development model. In the following 10 years, the Group continued to integrate C2C, B2C, O2O, and other business models. The mixed mode of operation has made Alibaba continuously accumulate customer groups and become a leading company in the e-commerce industry. In 2021, in the face of the COVID-19 epidemic, all industries have been severely affected. Alibaba has successfully developed an enterprise-level customer base by opening Ding Talk for free. The group's stable and strong supply chain has ensured the supply of goods and logistics during the epidemic. During the epidemic, Taobao continued to improve the content of its live broadcast business model and cooperated with major official organizations to release PGC programs to meet customer needs, and more than 100 new professions joined Taobao live broadcast. According to the Alibaba Group Financial Report, in the 12 months ending on December 31, 2020, Taobao live broadcast GMV exceeded RMB 400 billion. Taobao live broadcast has become one of the important methods for many industries to increase revenue during the epidemic.

KEYWORDS

Alibaba, COVID-19, E-Commerce, Cross-over Logistics